ADVICE.AGENCYADVISOR.COM

The Drunk and The Key

Winning new business is all about reach and frequency — fundamentals of media planning and buying. Reach is defined as the number of un-duplicated targets that are exposed to the message. Frequency is the number of times each of these targets is exposed to the message. Effective frequency is the number of times a person must be exposed to a message before a response is made but before the exposure is overkill. So often, I observe agencies putting all of their business development focus<< MORE >>

Seeking Increased Job Profitability? You Are Not Alone!

The number of agencies reaching out to Agency Advisor seeking guidance on increasing job profitability has quadrupled over the past two years. According to a recent Harvard Business Review study, only 15 % of leading agencies will emerge the recent economic downturn as leaders in the Industry. Making your agency operate more efficiently is essential in putting you in that 15%. During my 11 years of working with over 600 agencies, I often identify redundant and/or unnecessary steps in getting jobs completed. Typically, these additional << MORE >>

Find Your Agency's Buried Treasures

I recently spoke at Workology — The Workamajig users group conference — about maximizing your agency’s investment in its Agency Management System. I discussed several actions that can be easily implemented that will help agencies get the most of their investment in their Agency Management Systems. Here is the first step that you can start doing today to help you maximize your investment in your Agency Manage<< MORE >>

5 Lessons Learned from "The Pitch"

This weekend the first episode of "The Pitch" ran on AMC after an episode of "Mad Men". Knowing that Reality Television is rarely reality, here is the advice I would give to the participating agencies based on what I observed.<< MORE >>

Keys to Agency Growth #1 — Put the Right People in the Right Seats.

Having the right people filling the right seats and empowering them to succeed is essential for agency success and growth. Many agencies lack the strategic talent they need. While it is difficult to find the right talent that fits into your culture, it is also complicated to know<< MORE >>

Freelancer or Employee?

What are the consequences of being caught and having a freelancer reclassified as an employee? Answer: Your agency is responsible for both the employee and employer FICA amounts (currently 15.3% of gross wages); FUTA amounts (currently $56 per year per employee); and Federal Income Taxes (approximately 20% or gross wages.) Your agency is also responsible for penalties and interest on these amounts. AND the IRS may also bring in the State adding the responsibility for State income taxes, State unemployment taxes and worker's compensation. Legally, your agency may also be required to support an employee for the remainder of their life should they become injured in any way while working for you.<< MORE >>

But, That's Just Me...

Stick a fork in 2011, folks, it's done. Is that a good thing for you, or... not so much? Did you meet the goals you established for yourself (TELL me<< MORE >>

What Other Agencies Do - Tip #20 - Be Organic

There are 2 ways to increase billable hours: 1 – acquire new clients 2 – grow your current client revenue base Having worked with over 600 agencies, I have observed both philosophies. However, there is a noticeable difference in the<< MORE >>

I Had a REALLY Bad Cold...Call!

Today we received a call at our offices that my Partner Bart answered. The caller had asked for me, but since I was not available, Bart asked if there was something that he could help the caller with. The caller went on to explain that he was offering our company the opportunity to utilize an assessment tool that we could use to help our clients make the right talent selection decisions. We help Agencies become more productive and profitable. << MORE >>

What Other Agencies Do - #19 - Progress Ahead!

On the heels of Wells Fargo, Bank of America announced yesterday that it will now charge $5/month for a customer to use their debit card. I am<< MORE >>

Recent Posts

  1. The Drunk and The Key
    Tuesday, August 21, 2012
  2. Seeking Increased Job Profitability? You Are Not Alone!
    Monday, July 23, 2012
  3. Find Your Agency's Buried Treasures
    Tuesday, May 22, 2012
  4. 5 Lessons Learned from "The Pitch"
    Tuesday, April 10, 2012
  5. Keys to Agency Growth #1 — Put the Right People in the Right Seats.
    Monday, March 12, 2012
  6. Freelancer or Employee?
    Tuesday, January 10, 2012
  7. But, That's Just Me...
    Wednesday, January 04, 2012
  8. What Other Agencies Do - Tip #20 - Be Organic
    Tuesday, November 01, 2011
  9. I Had a REALLY Bad Cold...Call!
    Tuesday, October 04, 2011
  10. What Other Agencies Do - #19 - Progress Ahead!
    Tuesday, October 04, 2011

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