On July 2nd, Pearson Partners - at 33 years old and one of Indianapolis' oldest agencies - announced that it is closing its doors. The agency had been in business since Ron Pearson started it in 1977. << MORE >>

Agency Management Systems provide a critical need in an Agency's operations. It is a substantial investment - both financially as well as human capital. These 5 steps help agencies to maximize their return on that investment.<< MORE >>

Today, February 23, 2010, Jack in the Box restaurants offered a free deli sandwich (one of their new menu items) if you purchased a large soft drink. I received an email, a text and a voice mail from Jack himself about the offer. Great use of social/viral marketing as I did pass each contact along to anyone I knew who I thought would be interested.

I'll admit that we have been a little disenchanted with Jack in the Box since they have changed their legacy favorites - either a change in the recipe or ... << MORE >>

Are you often frustrated by how clients treat you or what they do (or don't) ask from you? You are not alone. David Wiggs points out the 10 things Agencies shouldn't say. Here's the first of my thoughts.<< MORE >>

When we think of Time Management, we really mean controlling the events that touch our lives. We cannot make time do anything.  << MORE >>

You have heard it before. A good Agency Management Software System will help your agency work smarter and help you focus on your more profitable clients. With the variety of software packages that are offered to the Advertising Industry, all ranging in price and offerings, why are the needs and expectations of the shops across the country not being met?  << MORE >>

I often run into agencies that are confused about the difference between creating an estimate and scheduling. Many times the confusion begins with their Agency Management System which requires that they enter the estimated hours on the estimate and the hours allocated to each staff member on the schedule.   << MORE >>

Recently, while working with another Management Consultant we began discussing the industry that I focus my attention on – The Advertising Industry. He asked me how I saw the industry developing in a quickly changing environment. I simply answered that I see our Agency clients falling into 1 of 3 categories.  << MORE >>

Many of the staff that I interview when working with our clients express frustrations all centered around meetings. Meetings take more non-billable time than any other activity in our Industry. I have clients that the employees spend more time during the day in meetings and then work outside the standard business hours to get their actual work done.  << MORE >>