RIP Pearson Partners
by Connie Burtcheard
Chief ADvisor – Agency ADvisor
On July 2nd, Pearson Partners - at 33 years old and one of Indianapolis' oldest agencies - announced that it is closing its doors. The agency had been in business since Ron Pearson started it in 1977.
Ron Pearson was quoted in the Indianapolis Business Journal as stating in his email announcement on the 2nd:
“We’ve struggled through this recession with budgets being cut or eliminated,” he wrote. “These were tough decisions, I’m certain, and I understand.”
IBJ also quoted Pearson saying “It always looked like there were good things ahead and around the corner,” Pearson said. “But the corner was much farther away than we anticipated.”
Advertising revenue dropped 17.8% in 2009. This represents the largest decline in Ad revenue since 1944. Advertisers just like consumers aren't spending the kinds of money that they have in the recent past. Therefore, Agencies can no longer operate the same as they have. There is no more business as usual.
To survive with reduced revenue and reduced staff, agencies have to become more focused on streamlining their work flow and becoming more efficient. In the past I heard most agencies say that they would work on a job until it was really cool and the work was award winning. That model can no longer work if you want to stay in business through this recession. You can still do great work without spending more time than the client is willing and able to pay for.
We at Agency ADvisor will miss working with Pearson Partners and wish their employees and clients the best in their next endeavors.
You can find the Indianapolis Business Journal article about this here .
Chief ADvisor – Agency ADvisor
On July 2nd, Pearson Partners - at 33 years old and one of Indianapolis' oldest agencies - announced that it is closing its doors. The agency had been in business since Ron Pearson started it in 1977.
Ron Pearson was quoted in the Indianapolis Business Journal as stating in his email announcement on the 2nd:
“We’ve struggled through this recession with budgets being cut or eliminated,” he wrote. “These were tough decisions, I’m certain, and I understand.”
IBJ also quoted Pearson saying “It always looked like there were good things ahead and around the corner,” Pearson said. “But the corner was much farther away than we anticipated.”
Advertising revenue dropped 17.8% in 2009. This represents the largest decline in Ad revenue since 1944. Advertisers just like consumers aren't spending the kinds of money that they have in the recent past. Therefore, Agencies can no longer operate the same as they have. There is no more business as usual.
To survive with reduced revenue and reduced staff, agencies have to become more focused on streamlining their work flow and becoming more efficient. In the past I heard most agencies say that they would work on a job until it was really cool and the work was award winning. That model can no longer work if you want to stay in business through this recession. You can still do great work without spending more time than the client is willing and able to pay for.
We at Agency ADvisor will miss working with Pearson Partners and wish their employees and clients the best in their next endeavors.
You can find the Indianapolis Business Journal article about this here .
Posted by Agency ADvisor at 7/6/2010 3:01 PM 
Categories: efficiency, Efficiency and Profitability
Tags: Efficiency advertising agency Advertising Business Agency Management Pearson Partners financial decisions Economy
Categories: efficiency, Efficiency and Profitability
Tags: Efficiency advertising agency Advertising Business Agency Management Pearson Partners financial decisions Economy
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