Our Agency Could be Better If…
This is the fundamental question, the answer to which will help you move your agency forward. Once you have that answer, ask yourself “Over the past 12 months, what has it cost to do nothing about this situation?” Agencies often contact Agency ADvisor to provide an independent, third party opinion, answer to these questions. << MORE >>
What Other Agencies Do - #14 - Hold Clients Accountable for the Creative Brief
Except for small jobs such as re-sized ads, at least one question should be answered before you start work—what is the point. There has to be a reason for the work that is being done. Be sure this is defined up front even if it is only one sentence. Most agencies assume responsibility << MORE >>
What Other Agencies Do - #13 - Challenge the Industry Status Quo
In a world where status quo will wreck an Advertising Agency, agencies should be challenging the accepted beliefs of the industry. Agencies have always thought outside the box—almost to the point of being a flaw. Instead of trying to be “out there” in the operations of your agency,<< MORE >>
What Other Agencies Do - #12 - Show the Value of Your In-House Agency
In times like these, it makes sense for businesses to utilize their in-house design studios for more of their advertising efforts. The cost savings can be a huge incentive. Getting work completed quicker, as well as a more intimate understanding of the brand and its requirements are all key reasons for utilizing your in-house studio. Yet many in-house studios<< MORE >>
Efficiency – The Equivalent of Having Restrooms
The successful agency of tomorrow will be led by people who cry “better” not “more”. Your clients are paying for having their marketing and communication trepidations resolved effectively, not how fast you solve the problem.<< MORE >>
What Other Agencies Do - #11 - Set Goals & Stay on Track
I recently heard an interesting analogy about strategic planning and following the plan. “You can’t successfully chase two bunnies at the same time.” The visual image that this analogy produced made me really reflect on myself. I often joke that I am the << MORE >>
What Other Agencies Do - #10 - Make Certain Your System is Setup for YOUR Agency
There is no one specific way to setup any Agency Management System. Implementing a new system should start with a review of how your agency operates, your processes, workflow and culture, and what information you need to get from your Agency Management System. Most of the companies that provide<< MORE >>
Maintain the Tension Between the Client & Your Agency
I owned an Agency and ALL of the creative work that was delivered to the client was stellar. Actually, I would say it was incredible. Hey, I was no different from you. In retrospect, the reason that clients went to another agency, and some of them did<< MORE >>
What Other Agencies Do - #9
Even if your client only does local advertising or has a very narrow market, document every idea that you have and share them all with the client. Keep budgets in mind, but don’t be limited by them. When the economy has turned around<< MORE >>
What Other Agencies Do - #8
What is the benefit of Accrual Based Accounting? While Cash Basis Accounting is less complex to understand, Accrual Based Accounting Methods provide<< MORE >>
