Maintain the Tension Between the Client & Your Agency
I owned an Agency and ALL of the creative work that was delivered to the client was stellar. Actually, I would say it was incredible. Hey, I was no different from you. In retrospect, the reason that clients went to another agency, and some of them did<< MORE >>
What Other Agencies Do - #9
Even if your client only does local advertising or has a very narrow market, document every idea that you have and share them all with the client. Keep budgets in mind, but don’t be limited by them. When the economy has turned around<< MORE >>
What Other Agencies Do - #8
What is the benefit of Accrual Based Accounting? While Cash Basis Accounting is less complex to understand, Accrual Based Accounting Methods provide<< MORE >>
What Other Agencies Do - #7
Go beyond having two proofreaders reviewing your copy. << MORE >>
What Other Agencies Do - #6
There is a syndrome that is increasingly afflicting Advertising Agencies. That is the “We do this step because it will keep us from messing up” syndrome.<< MORE >>
Ad Age Say's Agency's are Passé. Really?
Last week Advertising Age ran a cover story that it is was now passé to be called an agency. The article infers Advertising Agencies now want to be known as “brand consultancies.”I say they were wrong. << MORE >>
What Other Agencies Do - #5
Trust is one of the biggest issues that clients have with their agencies. I have found that this stems from the client not knowing what to expect from the agency. Will the agency get the work<< MORE >>
What Other Agencies Do - #4
Promote Yourself... While you are not looking for coupon redemption or sales announcements, agencies should continually promote their business.<< MORE >>
What Other Agencies Do - #3
You have the most creative people in the business world working for you already. Not just your creative team, but to survive in a creative environment<< MORE >>
What Other Agencies Do - # 2
Here's a challenge. What words do you use to tell the world what makes you different from other agencies? If your answer includes any of the following words:<< MORE >>
